Free Google Business Profile Checklist
Use this free self-audit checklist to review the key parts of your Google Business Profile and spot simple opportunities to improve how your local business shows up online.
Free · Takes about 15 minutes · Built for local service businesses
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Created by Local Sites Online
We help local service businesses improve the digital presence customers find when they’re ready to call, book, or buy.
The checklist walks you through the most important areas of your Google Business Profile so you can see what’s complete, what needs attention, and where there may be easy wins.
You don’t need to be an SEO expert. Work through the boxes, identify the gaps, and start with the easy wins.
A basic Google Business Profile self-audit should review the information Google uses to understand your business, the details customers use to decide whether to contact you, and whether the profile is being kept current.
Make sure the profile is verified, you have owner access, and duplicate listings are not competing with the correct profile.
Confirm your business name, phone number, service area, hours, website link, and other core details accurately reflect the business today.
Your primary category should accurately represent the main service you want to be found for, with relevant secondary categories added where appropriate.
List the actual services customers hire you for and add clear, useful descriptions where Google allows them.
Use recent, real images of your business, team, vehicles, projects, or completed work rather than relying only on stock photography.
Have a consistent process for requesting reviews, respond to customer feedback, and avoid long gaps with no new reviews.
Keep customer questions from sitting unanswered and use updates when you have useful news, offers, or recent work to share.
Review your profile regularly so hours, services, photos, links, and business information do not become outdated.
The free checklist turns these areas into a simple 15-minute self-audit you can work through one item at a time.
This checklist is for local service businesses that want to make sure their Google Business Profile is complete, current, and representing the business well — without spending hours figuring out what to check.
You're not sure whether everything is still configured correctly or reflects the business today.
You inherited the profile and aren't sure what was done, what's missing, or whether it was set up correctly.
You know your Google presence deserves some attention. You just need a straightforward place to start.
Grab the free checklist and spend 15 minutes seeing where you stand.
Get the Free Checklist