Free Website Checklist
Use this free self-audit checklist to review the key parts of your website and spot simple opportunities to improve how your local business gets found, by Google and the AI tools customers now search with.
Free · Takes about 15 minutes · Built for local service businesses
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Created by Local Sites Online
We help local service businesses improve the digital presence customers find when they’re ready to call, book, or buy.
The checklist walks you through the most important parts of your website so you can see what’s working, what needs attention, and where there may be easy wins.
You don’t need to be technical. Work through the boxes, find the gaps, and start with the easy wins.
A basic website self-audit should check whether new customers can find you, whether the site works on the phone most of them are using, and whether it’s built so Google and the AI tools people now search with can actually read it.
Search your own service and town the way a stranger would, in an incognito window, and see whether you come up at all. Searching your business by name does not count; that is not the search that brings you new customers.
Most local searches happen on a phone. Check that your site loads cleanly on a small screen, the text is readable without pinching, and tapping your phone number actually starts a call.
Slow sites get skipped by people and pushed down by Google. A site that drags on a phone loses the customer before they ever see your work.
A missing security certificate gets your site flagged as “not secure,” and both browsers and customers treat that as a reason to leave. Real photos and contact details that match your other listings build trust.
A stranger should be able to tell in five seconds what you do and what area you serve, with your main services and service area clearly stated, not buried in one paragraph.
Schema, structure, and crawlability decide whether Google and AI tools can actually read your site. It is the part you cannot see, and it is the part that decides whether you get found.
Outdated hours, an old year in the footer, or a service you no longer offer all signal a site nobody is minding. Current sites read as open for business.
Your website is the one piece of your online presence you own instead of rent. Make sure you control your domain and are not locked inside a platform you cannot leave.
The free checklist turns these areas into a simple 15-minute self-audit you can work through one item at a time.
This checklist is for local service businesses that want to make sure their website is working the way it should, for Google, for the AI tools, and for the customer deciding who to call, without spending hours figuring out what to check.
It still loads, but you are not sure it does what Google and customers expect now.
You inherited the site, or a builder set it up, and you are not sure what is under the hood or what got skipped.
You suspect your site is not pulling its weight. You just need a straightforward place to start.
Grab the free checklist and spend 15 minutes seeing where you stand.
Get the Free Checklist